Games for business
For companies of any size. We design the game around your business goal, and you play the first version within weeks.
An ad gets a few seconds before the thumb moves on. A slide-deck training competes with the inbox and almost always loses. The reason is the same in both cases: these are messages that ask for attention and give nothing back.
A game flips that equation. People choose to open it, stay for minutes instead of seconds, and come back because they want to see what happens in the next level. While they play, they experience your brand, practice your process or learn your product, without feeling they are watching an ad or ticking a box.
A video tells the message, and people only watch. A slide-based online course meets the requirement, and it rarely changes what the team does the next day. A coupon giveaway brings sign-ups, and the contact arrives cold and forgets the brand a week later. All of them are missing the same thing: people doing something and seeing the result.
In 2012, Deloitte added points, badges and leaderboards to its leadership training portal, and 9 months later the number of people coming back to the portal every day had risen 47%. In Brazil, Boehringer Ingelheim trained more than 250 sales reps with a game, and the Brazilian telecom Vivo brought 15,000 call center agents together in an internal game in 2018.
In 2011, Marriott launched a game where the player runs a hotel, from the kitchen to the front desk, to attract candidates for the 50,000 jobs it needed to fill that year. Within a few weeks, people were playing in dozens of countries. L'Oréal created a business game for students that, according to the company, brought together more than 100,000 young people from 165 countries in its first 2 years.
In 2011, Magnum launched a browser game where the player races across the internet chasing chocolates, and more than 7 million people played, each for about 5 minutes. In 2013, Chipotle launched a mobile game about where food comes from, with rewards to use in its restaurants, and it passed 250,000 downloads in 4 days.
In 2011, Siemens created a game where the player runs a factory and only improves results by learning to use Siemens' own solutions.
McDonald's Monopoly has run since 1987 and came back in 2025, now inside the chain's loyalty app. Duolingo turned the streak of days studied into the feature that does the most to keep its users coming back.
Look at the difference between the examples. Some add a game layer to something that already existed: points on a portal, a streak in an app. It is a good first step, and it works. The ones people remember most went further. Marriott, L'Oréal, Siemens and Magnum built a complete game, with challenge, story and consequence, and the company's message lived inside it.
That next step is what we offer. The game comes first, designed to be good to play, and the business goal lives inside it: the process the team needs to master, the product the customer needs to understand, the brand the audience needs to remember.
Until recently, only companies of that size could afford a game like this. With the tools of today and a lean team, a first playable version takes weeks, not months, at a cost that fits companies of every size.
A game can work inside your company or in your market. B2B (business to business) means your company sells to other companies; B2C (business to consumer), that it sells to end consumers. Success metrics such as engagement, completion, leads or retention are agreed with you before the project starts.
Compliance, customer service, sales, safety and leadership as practice. The team decides in a safe place and sees the consequence right away.
Candidates live a day at your company before the interview, and you see how they make decisions.
Your customers learn to use the product by playing, and arrive better prepared to buy.
A game at your booth or event that draws the right audience, shows your solution in practice and hands your sales team qualified leads.
A short experience people choose to open and share, which introduces your brand and collects the contact details of those who want to know more.
Progress, rewards and reasons to come back, inside your product or alongside it.
A game for a booth, an event or a product launch, so the audience remembers the brand for what they lived through.
Who will play, what should change after they play, and where the game will live.
A few questions, a proposed path, and the game summed up on a single page, before the first line of code.
Before the full project, you play a vertical slice: a small piece of the game that already looks and plays like the final version. We work in short cycles, with a playable version at the end of each stage. You watch the game take shape and play it before it reaches your audience.
Paulo Ribeiro, founder of Nextborn Games. A business administrator with MBAs in Marketing and in People Management, an entrepreneur for more than 20 years, and 7 years in the games industry, across community, esports, content creators and running the Brazilian operations of international platforms.
It depends on the size: how many levels, for how many people and where the game will run. Since each project is designed for your case, the price comes with the proposal. Short cycles and a lean team keep the cost fairer than traditional development.
It depends on the scope. The first playable version is ready in weeks, and you follow every stage by playing it.
Most of our games run right in the browser, on computers and phones, with nothing to install. When the project calls for an app, we settle that in the first conversation.
Yes. The game records who played, how far they got, how long they stayed and what they decided. In a lead generation game, every contact arrives with that history attached.
Gamification adds points, badges and leaderboards to something that already exists, such as a training portal or an app. A game for business is a complete experience, with challenge and consequence, built around the business goal.
5 lines are enough. We reply by email or WhatsApp and set up a conversation.
If you prefer, write to hello@nextborngames.com.